AUesome’s vision is to simplify the at-home therapy process for parents of children with autism by combining a physical play kit with an app that serves as an accompanying training tool for the activities in the kit.
Based on interviews with experts from medical research centers, professors, and therapists, we determined that the three main aspects to effective at-home therapy for children with autism are parent-implemented intervention, personalized training, and sensory and tactile learning. After conducting a detailed competitive analysis, we concluded that no other app or at-home training service provides all three of these aspects to children with autism.
The idea for AUesome originated from our personal experiences working with children with special needs and creating cognitive training applications. One of our team members has had experience teaching children with special needs, and she observed first-hand the benefits that continuous at-home therapy can provide. We are fueled by their team’s determination and passion to positively impact the community of individuals with special needs. Our focus is on making a product that will truly benefit families with special needs.
Interviews and market research are key. We conducted 11 interviews with experts from Stanford University, Duke Autism Research Center, University of Nevada, Reno, various special education teachers, occupational therapists, and speech pathologists. Their insight was invaluable and helped make the product what it is today.
We sent out 8 free kits (adjustable to customer interest) to parents for initial feedback just 6 weeks after forming our company and set up a GoFundMe to help fund free kits. We have also coded a website (auesome.co) to further promote our product, idea, and demonstrations of our kit, along with an app mockup.
A picture of our demo kit
Startup Team AUesome
Five people make up the AUesome team: Isabella He (Head of Customer Outreach), Andrew Kim (Head of Prototyping and Design), Anshul Gupta (Head of Tech and Development), and Arnav Gurudatt (Associate Web and App Development)